000 / 009 List of Works

001adidas World Cup 26’ “Somos Mexico”
Role: Art Director + Creative Producer
Client: adidas

What's better than a Los Angeles block party? A block party hosted by adidas at its flagship Melrose store to celebrate the launch of the Team Mexico World Cup kits, telling a story of heritage, community, and Latin culture in Los Angeles.

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002
adidas “Made On Melrose” Campaign
Role: Art Director
Client: adidas

Anyone who thinks a store has to be just a store has forgotten the magic of Fairfax in the early 2000s. adidas didn't want to recapture that era, but they did want to tap into its essence, so they asked our team to create a series of events that would turn their flagship into more than just a retail shop. They wanted to be part of the community on Melrose.

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003Fear of God x adidas for Derrick Rose Athletics II Launch
Role: Art Director
Client: adidas, Fear of God, Derrick Rose

There are few people in the world whose creative minds I admire. Like most people in the creative industry, I started with a picture book from my childhood (probably Magic Tree House). Then it was whatever musician I was obsessed with in high school, then Virgil Abloh, then Jerry Lorenzo. Working with his team on an event celebrating not only the end of his partnership with adidas but also his final shoe release with retiring NBA legend Derrick Rose was a rare experience.

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004adidas Originals x BigXthaPlug
Role: Art Director
Client: adidas

We all know everything is bigger in Texas, but did you know Texas has a state fair that really puts that to the test? I didn't, until the opportunity to open the Dallas store came across my desk. The fair quickly became the inspiration behind the art style and overall creative for the grand opening of the first adidas Originals store in almost six years with famous Dallas native rapper - BigXthaPlug.

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005Flerish Social Campaign
Role: Art Director
Client: adidas

Nowadays, every other hydration company wants to be a clone of Poppi and recapture that magic. When Flerish came to us wanting to zig while everyone else was zagging, it seemed like the perfect opportunity to try something new and build a visual language for a different kind of hydration brand in an already crowded, difficult market.

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006Sacheu Beauty Social Campaign
Role: Art Directo + Creative Producer
Client: Sacheu

Do you have cracked lips? Does your lip color smear or come off every time you sip or eat something? How about when you kiss your partner? Maybe it's time to call the Sacheu Beauty Lip Savers Hotline. The campaign with influencer Brooke Monk was created to launch the new cold-tone lip line.

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007Bulls x Motorola at NBA Summer League
Role: Art Director
Client: Chicago Bulls

The Chicago Bulls and Las Vegas certainly have a... shall we say... familiar history with each other. Well, it was time to put all that aside and, rather than focus on the players (cough cough), focus on Benny the Bull and the teams partnership with Motorola. Together, they celebrated the launch of the Razr phone with a gifting suite at the Wynn during NBA Summer League. Influencers were invited, a DJ was booked, and terrible dancing occurred. It was the most Vegas experience you could have without someone spilling their $20 cocktail on you.

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008adidas Project R.A.P.
Role: Art Director
Client: adidas

Las Vegas is known for many things, and if you believe in conspiracies - top-secret scientific projects is a big point of fame for Vegas. So when adidas came to us to launch their own secret, science based, high-performance wear technology called “Project R.A.P.” - we jumped at the opportunity.

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009
adidas All Blacks
Role: Art Director
Client: adidas

Have you ever stood toe-to-toe with a 6'7", 220-pound, world-class rugby player? Well, I have, and it's a humbling experience. Working with the All Blacks to create a celebration of heritage, community, and fandom in the beautiful city of Chicago was exactly that, and not just because of the giants, but because of the team's rich history and culture, rooted in the Māori people.

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